NORVIA + SELFRIDGES, OXFORD ST. LONDON

The Science

Norvia's Founder Dr. Lars Høie has spent the last 30 years developing and researching preventative natural products.
Resulting in 32 published studies in renowned medical and nutritional journals,

Our unique formulations combine soy proteins & soy fibres along with soy lipids. The synergistic effect of this combination has been shown to double the cholesterol lowering effect when compared to soy protein alone, as well as other health benefits on heart, circulation, blood pressure & risk factors.

Dr. Hoie received his PhD in protein and lipid research from Oslo University in 2011 and is currently working on his second PhD related to cardiovascular health and very low calorie diet treatments for weight loss.