Board of Directors & Management

Founder & Chairman Lars H. Hoie, MD PhD, Dr. Philos.

Dr. Høie has over the last three decades worked with medical opinion  leaders at University Hospitals in Europe and the U.S. The resulting clinical  studies have been documented in 32 international publcations in world renowned medical and nutritional journals. He has used this knowledge  and underlying science to create a range of proven natural plant-based  products, which aim to have a profoundly positive effect on the health of  many worldwide.

Board Member, Jostein Davidsen.

Mr Davidsen, a Norwegian native, brings more than 30 years of  experience from the international pharmaceutical industry, most  recently serving as the Chief Executive Officer of Acino Pharma AG in  Switzerland. He previously founded NYCOMED Russia – CIS, that become one of the top leaders on the Russian - CIS pharmaceutical market, which grew to 2000 employees, including own localmanufacturing in 2011 before Nycomed Pharma was acquired by Takeda Pharmaceuticals.

Mr Davidsen served after the transaction as a Corporate Officer and the Head of the Emerging Markets at Takeda Pharmaceuticals International based in Zurich Switzerland. He was in 2014 named the world’s second most influential pharma-industry leader in Emerging  Markets by Scrip (the pharmaceutical international news wire).

Board Member, Per S. Thoresen.

An experienced leader with 25 years in the pharmaceutical industry. Per was Managing Director of Nycomed Pharma AS and Takeda Nycomed AS for 11 years until 2014, following 10 years as VP Human  Resources in AstraZeneca.

Co- founder and Chairman of the CDMO (Contract Development  &  Manufacturing Organization) Curida Holding AS in Norway, Per holds the position as Chairman of Asker Produkt AS and is a board member of several companies. He holds a Master of Law from the University of Oslo, and is a Norwegian citizen.


Jørgen Røvig



  • Head of Marketing, Pickatale AS
  • CMO, NutraQ AS (Norvital; Oslo Skin Lab). 
  • VP Marketing, Aker Biomarine
  • Experience from Nordic markets, Netherlands, Czech republic


Petter Aaserud



  • CMO, NutraQ AS (VitaePro). 
  • Sales & Marketing Mgr, Weifa AS
  • Brand Director, Coors Brewing Company,USA
  • Brand Manager, Lilleborg (Orkla / Unilever)
  • Experience from Nordic markets, Netherlands, USA